Find what you love

Choose from our extensive range of over 200 brands with Best Price Guarantee, In-house Opticians and Virtual Try-On

  RB2140 Original Wayfarer 901

Ray-Ban®

RB2140 Original Wayfarer 901

R2,830 R3,045

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  Kensington AC32B

SmartBuy Collection

Kensington AC32B

R909 R1,527

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  Oasys 6 Pack

Acuvue

Oasys 6 Pack

R892/box

Shop Contacts

Happy Customers

Excellent

Based on 2,578 reviews
  • 03/18
    Exceptional service and good customer…
    Exceptional service and good customer care. Good quality and exquisite product at an affordable price
    Segatle
  • 03/15
    Received order quickly
    Received order quickly. Quality was great. Very efficient service provided
    customer
  • 03/13
    Super easily to deal with
    Super easily to deal with, good comms. Great product
    Erika Grebe
  • 03/09
    Best service ever
    Best service ever
    James Hodgson
  • 03/06
    I loved both pairs of sunglasses I…
    I loved both pairs of sunglasses I bought.
    Bongeka Madolo
  • 03/06
    Fast effective service
    Fast effective service. Thank you
    Johann
  • 03/06
    Excellent service!
    I will certainly recommend SmartBuyGlasses! I was kept informed about the process of my order since there was a bit of a delay due to stock availability.
    Malinda Van Der Linde
  • 03/05
    I love buying from smart buy
    I love buying from smart buy. They service is really exceptional and they offer high quality frames and very affordable prices. I will always buy from them. With love from south africa.
    Nhlanhla Hlophe
  • 03/05
    Excellent quality
    Excellent quality
    Ray Zungu
  • 03/05
    Great service and quality products
    Great service and quality products. I really love my glasses.
    jdrew
  • 03/05
    Great communication and service…
    Great communication and service throughout the whole process. Sunglasses are great quality and were delivered in perfect condition.
    Amanda Denysschen
  • 03/05
    I ordered my glasses from South Africa
    I ordered my glasses from South Africa, I received them within a week with no hassle. I would definitely recommend SmartBuy
    Chante Chelin
  • 03/05
    Delivery was fast
    Delivery was fast. The product was extremely well priced.
    Wesleigh Cadle
  • 03/05
    Good shopping experience.
    all, good, will purchase again from this company.
    Philip B
  • 03/01
    Fast and efficient
    Fast and efficient. Delivering the advertised original product.
    George
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SmartBuyGlasses South Africa: The Home of Great Eyewear Deals

Welcome to SmartBuyGlasses, the best place to find eyewear online - both in South Africa, and around the world. Browse through our selection of over 70,000 eyeglasses and sunglasses online; we’re sure we’ll have something in store for you. Our collection stretches from top-of-the-range brands like Tom Ford and Versace, to great-value vision solutions from SmartBuy Collection. Find yourself some luxury shades, or add your prescription to high-quality eyeglasses lenses. There’s no better place for a great deal.

 

Ray-Ban at SmartBuyGlasses South Africa

Ray-Ban is one of the top sunglasses brands worldwide. With a long history of class and quality, these industry giants are among our most popular brands for a reason. At SmartBuyGlasses South Africa, we stock hundreds of different models, including Ray-Ban Wayfarers, Ray-Ban Clubmasters, Ray-Ban Aviators and many more.

Founded in 1936 in Rochester, New York, Ray-Ban is now owned by Luxottica and based in the fashion capital of the world, Milan. While we know them as a hugely influential brand, Ray-Ban's origins are somewhat more utilitarian - they were originally designed as protective eyewear for early fighter pilots!

 

Ray-Ban Sunglasses: Hand-Picked Faves From Our Team

  • These Ray-Ban RB2426 Clubround shades are an impressive fusion between contrasting materials and colours. The classic green lenses stand in perfect contrast to the bright, saturated tortoiseshell frame uppers. We love the truly classic design on show in these frames - if you're looking for vintage Ray-Ban sunglasses, these come with our express recommendation.
  • These Ray-Ban RB3576N Blaze sunglasses are quite a departure from the Clubround model. As you’ve probably picked up on, they've got a striking iridescent all-lens front, which supersedes the classic Clubmaster-style silhouette. With thin metal frames and a unique - yet familiar - design, these are our picks for a real pair of head-turners.

 

Glasses, Eyeglasses, Glasses Frames and Spectacle Frames

SmartBuyGlasses is the top online glasses destination for a reason. Well, multiple reasons actually. We’d say the main one is our astounding breadth and depth of choice. We stock over 30,000 eyeglasses - it’s a huge collection, curated over the years to account for the widest range of choice any customer could ever ask for. From basic (yet effective) reading glasses to suave style set-pieces, we think it’s fair to say you’re spoilt for choice.

 

Contact Lenses

Looking for an online retailer committed to your vision, stocked full of the highest-quality contact lenses money can buy? Well, you’ve certainly come to the right place. At SmartBuyGlasses South Africa, we pride ourselves on delivering reliable, cost-effective vision solutions whenever you need them. Buying contact lenses has never been easier; you can browse our selection today, featuring contacts from industry giants Acuvue and more!

 

Tom Ford Sunglasses Online

Tom Ford is among the top names on a pretty short list of eyewear (and high fashion) market leaders worldwide. His eponymous fashion label is mainly known for its clothes and toiletries, but Tom Ford sunglasses are among our most popular brands for a reason. At SmartBuyGlasses South Africa, we stock nearly a thousand different types of Tom Ford sunglasses, including Tom Ford Connor sunglasses, Tom Ford ladies sunglasses, Tom Ford aviator sunglasses and many more.

A relatively recent invention (2006 - almost a newborn in the world of luxury) by the ex-Gucci fashion boss, this now world-famous brand has its roots in the highest echelons of style. The Tom Ford name carries weight, and his forays into his own brand have drawn praise from around the world. He describes the ideal Tom Ford customer as 'international, cultured and well-travelled', which we think is reflected in his eyewear's aesthetic.

 

Polarized Sunglasses

Since their invention in 1936, polarized lenses have been at the forefront of eyewear innovation around the world. Originally patented by the man who invented the Polaroid camera, these lenses have been the go-to choice for anyone living near the snow as well as a must-have for those who work on or near water.

If you're looking for polarized sunglasses, you've definitely come to the right place. With a huge range of options - over 5,000 pairs - to choose from, you're completely spoiled for choice at SmartBuyGlasses South Africa. Ray-Ban sunglasses, Gucci sunglasses, black sunglasses, tortoiseshell sunglasses, you name it. There's almost too much choice!

 

Reading Glasses

There are quite a few types of reading glasses on the market, and they all aim to solve the problem of being unable to focus on materials that are close by. If you spend a lot of time concentrating on a computer screen or printed words, then you may want to consider getting your hands on a fresh pair of single-vision reading glasses. 

There are two main types of reading glasses: full-eye frames and half-eye frames. In full-framed glasses, the entire lens is a prescription lens and the frames sit close to the eye. If you were to look into the distance wearing these glasses, everything would appear blurry. Meanwhile, in half-eye frames, the lenses are much smaller and sit further down the nose, allowing you to look both at material close up and to look over the lenses into the distance.

 

Innovative Lens Technologies, Delivered to Your Door

 

Blue Light Glasses

Blue light blocking glasses have advanced filters in their lenses, custom-built to absorb blue light (and in some cases UV light). That means that if you use these glasses when looking at a screen - especially after dark - they can help reduce exposure to stress-inducing blue light that can keep you awake. Some types of glasses (but not all) counteract the effects of blue light by tinting their user’s entire field of view yellow. This naturally accounts for sources of blue light like screens, and renders them in softer tones which are more agreeable for weary eyes. This is similar to the way that ski goggles tint their wearer’s field of vision orange to make up for the bright blue and white tones of the pistes. 

 

What is Blue Light?

Blue light is a potentially harmful form of light. While it is naturally emitted by the sun, electronic devices also give off a fairly substantial amount. Blue light rays at a wavelength between 415nm - 455nm can damage your retinal cells, which may lead to premature eye ageing and vision problems down the line.

 

Arise HD Lens Coatings

SmartBuyGlasses South Africa is proud to offer market-leading durability, pristine clarity and perfect vision - all in the same lenses. Arise HD Clarity Prescription Lenses are made for the everyday glasses wearer, but also offer advanced protection - making them suitable for any adventure. The Arise Clarity Lens Collection comes packed to the brim with protective elements to give you an unbeatable pair of prescription glasses. From scratch resistant and anti-reflective coatings to UV 400 and superhydrophobic protection, these lenses are engineered to keep your eyes comfortable in any situation. These lenses are also aspheric - making them thinner and lighter than many other prescription lenses. These high-performance lenses feature innovative lens technologies that provide optimal clarity and comfort wherever you wear them.


Simply choose any frames you like, enter your prescription and select Arise Collective for your lens type. So - let's get started!

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